As you are probably aware, there is a wide range of jewelry items available to modern customers. These pieces of jewelry come in different prices, shapes, uses, and sizes. That’s why it is better to get familiar with some of the most popular categories of jewelry today. In this way, you can choose the right niche for your online jewelry business.
First of all, there is fashion jewelry which includes relatively cheap items designed for complementing trendy clothes. They are typically made from popular alloys and simply plated with precious metals. In addition, these pieces of jewelry usually come with crystal stones.
We would also like to mention fine jewelry. This jewelry is a little bit expensive because it based on precious metals and gemstones. In most cases, fine jewelry is sold by well-known jewelers. There is also handcrafted jewelry which represents unique jewelry made by individual designers or artists. Most people who want to sell jewelry of this kind are using specialized marketplaces for handcrafted items like Etsy or they build their own websites. Another category that is worth mentioning is diamond jewelry. Although we are talking about one of the most expensive categories of jewelry, you’ll be surprised to hear how popular it is. The best part is that almost 20% of the sales in the diamond jewelry niche are made over the Internet.